

You’re losing money—a lot of money. That is of course if you are not focusing on CRO (conversion rate optimization) on your website. CRO is an indispensable tool for any individual in e-commerce.
Why?
Easy. It optimizes your conversion rate.
*End blog post*
I kid. I kid. Though, in reality, that is the crux of it all. Let’s breakdown some more reasons why CRO truly benefits all who leverage it:
So now that we love conversion rate optimization, what is a use case we can look at?
We have you covered.
Meet our persona, Harry. Harry is a price-sensitive middle-aged man with a family of two children. He is an avid online shopper. Harry hears about a product from one of his friends that he desperately wants.
He searches for it on Google, finds a paid search listing, clicks and browses for it. He finds the product right away, but he notices that it is a little pricey. Harry is the type to abandon his cart more frequently than others—in order to compare to other sites.
With the price too high for him, Harry tries to abandon. This time, however, he is greeted with an abandoned cart modal, a pop-up that populates when a user tries to leave the purchase funnel. It reads ‘Don’t let this offer slip away! Purchase within the next 15 minutes with code MULTIPLICA for 10% off’. Harry hesitates for a moment, but he figures that he will buy the product eventually, so he should take advantage of the limited time offer that he is presented with now before it slips away. He converts.
This is CRO in action. This very same experience has been run at Multiplica for multiple brands with amazing success (upwards of 50% increase in conversion rate).
If we did not have that modal, Harry would have abandoned, possibly indefinitely. We mitigated abandonment rate and, of course, optimized our conversion rate. These smart changes to the user journey allow sites to prosper.
Conversion rate optimization is a tool that is most certainly underutilized in today’s world. Stay ahead of your competition and start now.
Contact us today for a free consultation on what we can do for you—click here.