Understanding Conversion Rate Optimization (CRO)

The GET Sh*t Done Guide The term Conversion Rate Optimization, also known as CRO, often sounds mysterious to many. Especially to those who may not be in the world of digital. But here at Multiplica, we believe that it is of great importance. So much so that we decided to write a guide. To understand […]

10 Important Questions to Ask Before Hiring a Digital Marketing Agency

Hiring a Digital Marketing Agency is like going on a first date… Hiring a digital marketing agency is like going on a first date. Will you get along? Is it going to be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?   This process of […]

10 Ways to Optimize and Personalize Travel Websites for the Holidays

Looking to capture last-minute bookings this holiday season? There’s still time to optimize and personalize your travel/hospitality website. Make these few easy-to-implement revisions on your top-performing pages, and you will significantly increase bookings and encourage year-round customer loyalty. Looking for an extra hand this season?  Contact Us

Top Digital Marketing Priorities For 2021

As we close out 2020, we look back on the ups and downs that have hit us all. So much has changed. Many teams have shrunk, budgets have been cut, and there have been major shifts in priorities from one business to the next. Some industries have experienced huge growth, while others have lost most […]

Helping you Choose the Right Conversion Rate Optimization (CRO) Tool

The GET Sh*t Done Guide In our last guide – we explained the fundamentals of Conversion Rate Optimization (CRO). We also touched on CRO tools, otherwise known as “experimentation platforms.” There are many tools out there, and each of them has a different purpose, a different price point, and a different pro. When choosing a tool, […]

Want More Direct Bookings on your Hotel Website? Stop Doing These 4 Things

Increase Hotel Bookings By Avoiding These Mistakes On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent. That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. How do […]

Why Personalization in Digital Marketing is Key in 2021

Personalization in digital marketing & machine learning Machine learning is indispensable when it comes to personalization in digital marketing. Period. Thanks to incredible advancements in terms of machine learning capabilities and analytics, companies can offer unique digital experiences to specific customers with virtually nothing more than a “flip of a switch.” So, instead of having […]

CRO is essential to your business. Here’s why:

You’re losing money—a lot of money. That is of course if you are not focusing on CRO (conversion rate optimization) on your website. CRO is an indispensable tool for any individual in e-commerce.  Why? Easy. It optimizes your conversion rate.  *End blog post* I kid. I kid. Though, in reality, that is the crux of […]

You need to be building trust with your customers. Here’s how

Here’s the description: Building trust is imperative in the digital landscape—especially in the current climate. What are some tips for gaining trust on your site? Find out right here with our seasoned experts! You need to be building trust with your customers. Here’s how appeared first on Multiplica.

Love letters in User Research

Description: It’s not me, it’s you. Understanding your customer through love and break up letters will help you nurture a long lasting relationship. Don’t let them go away from you. Find the WHY in a break up, and make amends ;-

10 UX Trends For 2020

Technology is changing how we interact with our users. Augmented reality, Machine learning and AI are door openers for a new digital landscape. Here are 10 trends that we believe will reshape digital experiences in the remainder of 2020. Button-less interfacesThe kingdom of buttons will come to an end with the arrival of new ways […]

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