Director of Strategic Growth

Responsibilities

As our Director of Strategic Growth, you will develop and drive our sales and marketing strategy in order to acquire new clients in order to achieve our collective revenue goals. In your first month, you’ll ensure our marketing strategy is aligned to our value proposition. Then, every day, you’ll use that strategy to find new leads, meet with potential clients, and close deals. You’ll also manage our sales team, keeping them aligned with our strategies. To thrive in this role, you should be familiar with HubSpot, and have prior experience selling digital marketing services (especially Conversion Rate Optimization). This position is fully remote.

Skills and Qualifications

  • Prior experience:
    1. Selling medium-large digital marketing contracts, or selling an optimization tool (existing client portfolio a plus)
    2. Identifying and solving digital business problems via experimentation platforms like Monetate, Google Analytics, etc.
    3. managing other people
    4. creating an annual marketing plan
  • Intermediate knowledge of HubSpot

A day in the life:

9am: Arrive at “the office” – this position is fully remote 😉

9-9:30: Catch up on emails, set up appointments with potential clients

9:30-9:45: Attend the daily team sales call, discuss leads in the pipeline and upcoming webinars

9:45-10: Coffee break

10-10:30: Browse your LinkedIn connections & warm contacts for potential leads and industry news articles to stay up-to-date on the latest digital marketing trends

10:30-12: Strategic discussions with potential clients to determine how we can help them improve online conversion rates

12-12:30: Lunch (family or at home with you in quarantine? Take a bit longer! We’re flexible.)

12:30-1:30: Prep for upcoming webinar – send invitations on LinkedIn and work with marketing to promote it

1:30-2:30: Ensure all leads are in HubSpot and up-to-date with current status & lead potential

2:30-3:30: Draft upcoming email drop

3:30-4:30: Weekly meeting with tool partner to gather any new leads/discuss partnership 

4:30-5: One last email check to confirm any pending appointments

Expected Compensation

$70,000 base + $70,000 variable (variable compensation may increase with performance)